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Founder & CEO of RockN' Socials
A digital marketing specialist with years of hands-on experience in SEO, website design, paid advertising, lead generation, CRM systems, and marketing automation.
Certified digital marketing professional.
{"refined_title":"SEO Audit Services: Comprehensive Process, ROI & Results"}
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What if the biggest reason your rankings stall is a single file telling search engines not to look? Many teams invest in content and design, yet growth stalls because crawl paths break, index rules conflict, or off-page signals dilute trust. That is where SEO audit services matter: a structured review of technical, on-page, and off-page factors that shows what to fix first and why it matters. The goal is simple: make it easy for crawlers, AI engines, and real visitors to find, understand, and act on your pages. A comprehensive audit checks the health of crawlability and indexation, Core Web Vitals and schema, relevance and metadata, internal links, and backlink quality, then ties those checks to business impact and effort. For example, a robots.txt rule that blocks AI crawlers can keep high-value articles from appearing in generative search results, even when rankings look fine in classic search. If issues like that stay hidden, teams spend time on content updates that never reach the audience, and leadership sees cost without clear returns. This is the gap seo audit services are built to close: clarity, priority, and proof of impact.
The bigger problem is not finding issues; it is acting on them. Long reports create delay, and unassigned tasks die in queues. A useful SEO audit translates findings into a 30/60/90 roadmap with owners, acceptance criteria, and measured outcomes. It prioritizes fixes that unblock discovery and speed, then aligns medium and long-term work with growth goals. Key metrics should include organic sessions, conversions, crawl errors, and page speed so ROI can be tracked over time. We turn each issue into a clear ticket with business impact and effort, which helps your team ship improvements in the right order. To avoid “tool dump” reports, choose providers by methodology: do they validate fixes, re-crawl, and report progress after implementation? Run audits on a regular cadence and after major changes so regressions do not erase gains. Modern checks should include AI engine visibility and structured data readability alongside the classic technical SEO audit steps. As you continue, you will see how a comprehensive SEO site audit becomes a practical, testable plan that guides daily work, proves value to stakeholders, and keeps your search visibility moving in the right direction. You will also see what to expect from timeline and scope, what a useful audit report includes, and how to connect fixes to revenue, lead quality, and customer experience. The next sections outline the process, deliverables, and ROI so you can take confident, measurable steps. When we focus on clear priorities and measurable results, the path from findings to outcomes becomes short and repeatable.
What a comprehensive SEO audit service should deliver
SEO audit services should surface issues that block discovery, understanding, and conversion, then turn those issues into a prioritized, measurable action plan. A useful audit is not just an issue list. It should explain what matters, who owns each fix, how success will be checked, and when the work should happen.
Core outcomes
Prioritized issues with business impact and estimated effort. Each finding should connect to traffic, conversions, or a revenue proxy. For example, blocked service pages may affect lead volume, while weak metadata may affect click-through rate. Effort should be simple: Low for copy or tag updates, Medium for template changes, and High for architecture, migration, or platform work.
A 30/60/90 roadmap with owners and acceptance criteria. The roadmap should assign work to Dev, SEO, Content, or Product. A clear acceptance rule might be: “Dev fixes sitemap logic, SEO validates canonical URLs, and Product signs off before release.” This turns a professional SEO audit into a delivery plan.
Validation plan: re-crawl, re-test, and report progress. Validation should include a fresh crawl, Google Search Console checks, speed tests, and page-level checks. A simple validation rule is to verify in Google Search Console that previously blocked pages are indexed within 14 days.
Measurable KPIs to prove ROI. Track organic sessions, conversions from organic search, crawl errors, page speed metrics, Core Web Vitals, indexed pages, ranking movement, and assisted conversions. The ROI of a comprehensive SEO audit comes from tying fixes to these outcomes.
Clients should receive these artifacts:
Executive summary: the main risks, business impact, and highest-value actions.
Technical findings: crawlability, indexation, performance, schema markup, redirects, and HTTP status issues.
On-page analysis: keyword targeting, metadata, content quality, internal links, and conversion gaps.
Off-page analysis: backlink profile analysis, authority gaps, brand mentions, and risk signals.
Prioritized task list: impact, effort, risk, owner, status, and acceptance criteria.
Timeline and validation checklist: what to fix first, how to test it, and when to report progress.
These outputs create the base for choosing the right audit type.
Audit types and when to use each
A website SEO audit can focus on technical, on-page, or off-page issues. Choose the first audit based on the main symptom: access problems, ranking gaps, or authority weakness.
Technical SEO audit (when crawlability or performance looks off)
A technical SEO audit checks crawlability, indexation, Core Web Vitals, mobile rendering, redirects, canonicalization, and server response codes. It is best when search engines cannot access, render, or understand key pages.
Common triggers include:
Large index drops
Crawl errors
Slow pages
Failed migrations
Broken redirects
Duplicate canonical tags
Case Study Scenario
A hypothetical SaaS site launches a new pricing template and then sees fewer indexed pricing pages. The first 3 triage steps are: crawl the affected folder, compare robots and canonical tags, then test sample URLs in Google Search Console. This keeps the work focused before deeper diagnosis begins.
On-page SEO audit (when content isn’t ranking or converting)
An on-page SEO analysis checks content relevance, keyword mapping, metadata, structured data, internal linking, and user experience. It is best when pages are indexed but do not rank, attract clicks, or convert.
Typical signals include high impressions with low clicks, poor engagement, weak calls to action, and low conversion rates. A service page may target “enterprise SEO platform” while its copy answers a broader “what is SEO software” intent. The fix may include a tighter title tag, stronger proof points, clearer pricing cues, and internal links from related product pages.
Off-page SEO audit (when authority or referral traffic is weak)
An off-page SEO evaluation checks backlink quality, anchor text distribution, brand mentions, competitor link gaps, and local trust signals. It is useful when content is good but the site lacks authority.
Start backlink quality analysis with a simple flow:
Export referring domains from a trusted backlink tool.
Sort by relevance, authority, and spam signals.
Flag risky links, useful links, and outreach targets.
This helps separate authority-building work from risk cleanup.
Technical SEO audit components (crawlability, indexation, Core Web Vitals, schema markup)
Technical audits often find issues that block indexing or make pages slow to load. These problems can hurt search visibility before content quality is even judged.
Crawlability & indexation checks
A technical SEO review should inspect robots.txt, X-Robots-Tag, meta robots, sitemap presence, sitemap accuracy, canonical tags, and internal link paths. Google’s own Google Search Essentials explains that technical access, crawlable links, and proper controls affect how pages can appear in search, though access alone does not guarantee indexing.
To verify crawl budget issues, compare crawled pages with submitted sitemap pages and indexed pages. Check for blocked resources, orphan pages, duplicate paths, and faceted URLs that waste crawl activity.
Acceptance criteria can include:
Key sections reachable within 3 clicks
Sitemap contains only canonical URLs
No important page blocked by robots or noindex
Orphan pages either linked, merged, or removed
A common crawlability problem is a staging noindex tag left on live pages. Fix it by removing the tag, requesting indexing, re-crawling the section, and checking index coverage.
Core Web Vitals and performance
Core Web Vitals measure real user experience. LCP shows how fast the main content loads. CLS shows whether the page shifts while loading. INP measures how fast the page responds after a user action. The Core Web Vitals overview (web.dev) defines INP guidance such as 200 ms or less and recommends checking experience at the 75th percentile across users.
Common causes of poor scores include:
Slow page templates
Heavy third-party scripts
Large images
Render-blocking CSS or JavaScript
Poor mobile layouts
Prioritize fixes by template and device type. If mobile product pages fail LCP, compress hero images, preload key assets, and reduce script weight before changing low-traffic blog pages.
A simple acceptance metric is: “Improve the primary mobile template from failing to passing status within 30 days, then confirm in field data when available.”
Schema markup and structured data
Schema markup helps search engines and AI systems understand page entities, offers, FAQs, products, reviews, and organization details. The Intro to structured data (Google) explains that accurate markup can help qualify pages for richer search features when it matches visible content.
Validate schema with a rich results test, schema validator, and Search Console reports. Then check that the marked-up facts match visible content. For AI features, test whether the page renders clear entity names, service descriptions, locations, authorship signals, and answer-style sections.
Redirects, canonicalization, and HTTP status
Check 301 and 302 chains, soft 404s, inconsistent canonicals, hreflang errors, HTTPS consistency, and mixed URL versions. Acceptance criteria should be clear: no redirect chains longer than 2 hops, canonical tags match the preferred URL, and important pages return 200 status.
Once technical access is stable, the next layer is content and intent.
On-page SEO audit elements (content quality, keyword targeting, metadata, internal linking)
On-page work connects search intent to conversion. It helps the right visitor land on the right page and take the next step.
Content relevance and keyword mapping
Map each important page to a target keyword, related terms, and search intent. Keyword cannibalization happens when several pages compete for the same query. Thin pages have too little useful content to satisfy the searcher.
Decide whether to merge, upgrade, or build new clusters. A simple workflow is to export top pages, map target terms, identify overlap, then choose a primary URL for each intent. Support deeper work with Keyword Analysis Services.
Metadata and SERP elements
Check title tags, meta descriptions, headings, and schema-driven snippets. A useful title pattern is: “Primary Keyword | Benefit or Differentiator | Brand.” Keep titles clear, avoid stuffing, and match the searcher’s need.
Meta descriptions should explain the value, include a natural keyword, and invite action. They do not directly guarantee rankings, but they can support stronger clicks when aligned with intent.
Internal linking and site architecture
Find high-value pages with low internal equity and orphan pages with no useful links. Use descriptive anchor text that matches the page topic without forcing exact-match wording.
A hub-and-spoke model works well for service, product, and education sections. The hub targets the broad topic, while spoke pages answer specific subtopics. This helps crawlers and users understand depth.
Conversion & page experience on landing pages
Review CTAs, forms, page load order, trust elements, and above-the-fold clarity. If traffic is steady but leads are weak, pair audit findings with Landing Page Optimization and Heatmaps Session Recordings.
This is where SEO site audit work becomes business improvement, not just search cleanup.
Off-page SEO audit factors (backlink profile, domain authority, competitor analysis)
Off-page signals help search engines judge authority, relevance, and trust. A good audit separates useful authority from risky links.
Backlink quality and toxicity
Check anchor text diversity, referring domains, spam signals, link velocity, and links from unrelated sites. Google’s Google Search spam policies (link guidance) warns against manipulative linking and requires proper qualification for paid or sponsored links.
Actions may include cleanup, outreach, link reclamation, or disavow recommendations when risk is high. Avoid panic cleanup unless there is a clear risk signal.
Brand signals and mention analysis
Track unlinked mentions, local citations, Google reviews, and a public review profile. These signals help prospects evaluate trust beyond rankings.
Simple wins include asking publishers to link existing brand mentions, cleaning inconsistent business data, and checking whether client reviews and testimonials are easy to find.
Competitor gap and opportunity analysis
Compare competitor content, referring domains, and topic coverage. If competitors earn links to “buyer guide” content while the audited site only has product pages, build a stronger guide and link it to commercial pages.
This bridges authority work with content planning.
Modern checks: AI engine visibility & crawler accessibility
AI engine visibility matters because users now discover brands through generative answers, knowledge panels, AI search summaries, and third-party crawlers. Traditional indexing asks, “Can Google access the page?” AI visibility also asks, “Can systems understand, quote, and connect the content to entities?”
Practical checks include:
Verify robots.txt, meta robots, and X-Robots-Tag do not block AI crawlers or indexing pipelines.
Test structured data and rendered content for generative search and knowledge panels.
Check sitemap submission to primary crawlers and API endpoints used by AI systems.
Flag user-agent rules that block third-party crawlers without a clear reason.
An example audit flag is robots.txt disallowing “/ai-bot/” or broad user-agent rules that block non-Google crawlers. Acceptance criteria: key pages render in a text browser, schema validates, and crawler access rules are documented by purpose.
These checks should feed directly into prioritization.
From findings to action: prioritization framework
The Impact / Effort / Risk model keeps seo audit services focused on business value. Impact means likely traffic, lead, or revenue effect. Effort means the work needed. Risk means what could break if the fix is wrong.
Every issue should include:
Problem description
Business impact
Estimated effort: Low, Medium, or High
Owner: Dev, SEO, Content, or Product
Acceptance criteria
Roll-back plan
Use these buckets:
P0: Blocks indexation or causes immediate traffic loss.
P1: High impact, moderate effort, fix in 30 days.
P2: Medium impact, low effort.
P3: Long-term strategy items.
Lessons Learned
The best audits do not treat every issue as equal. A missing alt tag and a blocked product category should not sit in the same priority lane. Prioritization protects budget and helps teams act faster.
30/60/90 roadmap template (near, medium, long term tasks with owners and acceptance criteria)
A 30/60/90 roadmap turns findings into action. It should state the task, owner, effort, dependencies, acceptance criteria, and validation method.
0–30 days (near term)
Focus on urgent blockers:
Unblock crawl and indexing
Fix critical robots and sitemap issues
Patch redirect loops
Hotfix slow templates causing LCP failures
Typical owners are Dev, SEO, and Product. Acceptance criteria can include “Google Search Console indexing test passed” and “10-20% reduction in crawl errors.”
31–60 days (medium term)
Focus on ranking and click improvements:
Update metadata for high-value pages
Improve internal linking
Fix schema errors
Begin backlink cleanup
Typical owners are Content, SEO, and Outreach. Acceptance criteria include improved CTR, internal equity redistributed to priority pages, and toxic links flagged for action.
61–90 days (long term)
Focus on scale:
Improve site architecture
Build content clusters
Run ongoing link campaigns
Optimize Core Web Vitals at template level
Typical owners are Product, Content, Dev, and SEO. Acceptance criteria should include measurable lifts in organic sessions and conversions, plus sustained Core Web Vitals gains.
Sample 30/60/90 plan for a site migration (step-by-step example)
Before migration, map old URLs to new URLs, benchmark organic sessions, crawl both sites, and prepare redirects. Acceptance criteria: every important old URL has a mapped destination.
During launch, monitor redirects, indexation, analytics, and server errors. Acceptance criteria: no more than a 5% organic sessions drop week over week after redirects stabilize, and zero critical crawl errors in GSC.
After launch, re-crawl the site, review rankings, test canonical tags, and update internal links to final URLs. Acceptance criteria: priority pages are indexable, redirects are clean, and analytics is tracking organic conversions.
Audit workflow, tools, and data sources
A strong audit workflow includes scope and goals, data collection, analysis and triage, roadmap planning, implementation support, and validation. Good tools include site crawlers, Google Search Console, GA4, CrUX, Lighthouse, backlink tools, and server logs.
Tools do not replace judgment. An SEO audit agency should explain patterns, root causes, impact, and next steps instead of sending raw CSV exports. The value comes from synthesis.
Deliverables: what a useful SEO audit report includes
A useful SEO audit report should include:
Executive summary and prioritized action list: the main risks and next moves.
Technical findings with screenshots and test commands: proof for Dev and SEO teams.
On-page gaps with content briefs and metadata templates: clear tasks for writers and editors.
Off-page backlink audit with toxic link list and outreach plan: risk and authority actions.
30/60/90 roadmap with owners, hours, acceptance criteria: the execution plan.
Validation plan with re-crawl schedule and reporting cadence: how progress will be proven.
These deliverables make the audit easier to buy, approve, and ship.
Translating audit items into measurable goals and ROI
Map fixes to KPIs before work starts. Indexation fixes can support more organic sessions. Core Web Vitals improvements can support better engagement and more conversions. Metadata updates can improve clicks from existing impressions.
Recommended measurement windows are 30, 60, 90, and 180 days. Weekly dashboards should show fix status, crawl errors, indexed pages, speed scores, and organic conversions. Monthly dashboards should show rankings, CTR, sessions, leads, and revenue proxy.
For clean measurement, use Analytics Tracking Attribution.
Results to Track
Monitor organic sessions, non-brand clicks, conversion rate, lead volume, assisted conversions, Core Web Vitals status, and completed roadmap tasks. This section should not claim results. It should show whether the work is moving business metrics.
Choosing an SEO audit service provider: methodology checklist
When choosing an SEO audit agency, ask:
Do they provide prioritization, not just findings?
Do they build a 30/60/90 roadmap?
Will they assign owners and acceptance criteria?
Do they re-test after fixes?
Do they support implementation?
Can they explain ROI measurement?
Red flags include raw CSV dumps, no prioritization, no validation plan, vague recommendations, and no link between fixes and KPIs.
For audit support, review SEO audit. For ongoing implementation, see Website SEO.
Audit cadence: when and how often to run audits
Run a full search engine optimization audit quarterly for growth sites. Check Core Web Vitals, crawl errors, and indexing monthly. Run a full audit after a migration, CMS upgrade, new template rollout, major campaign, or traffic drop.
This cadence keeps the site healthy without creating audit fatigue.
Tracking progress and reporting impact
Report weekly on fix status, monthly on KPI trends, and quarterly on ROI. Use baselines and control pages to separate audit impact from seasonality or campaign noise.
Tie results to lead volume, sales pipeline, demo requests, form fills, and revenue proxy. If page experience affects lead quality, combine Landing Page Optimization, Heatmaps Session Recordings, and Website Design Service.
Templates, checklists, and actionable items to ship
Useful audit packages should include:
Crawl checklist
Metadata template
Internal linking worksheet
Redirect map template
30/60/90 roadmap spreadsheet
Validation checklist
KPI dashboard outline
For execution after the audit, explore Website SEO, SEO audit, Google Business Profile Optimization, and Google Business Profile Management.
Common questions clients ask (with short answers to include in the article)
What does an SEO audit include?
It includes technical, on-page, off-page, AI visibility, prioritization, roadmap, and validation checks.
How often should you conduct an SEO audit?
Run a full audit quarterly for active growth sites and after major site changes.
What is the difference between technical and on-page SEO audits?
Technical audits check access and performance. On-page audits check content, intent, metadata, and conversion.
How do I prioritize SEO issues found in an audit?
Use Impact / Effort / Risk and fix indexation blockers before lower-risk content polish.
What is the ROI of investing in professional SEO audit services?
ROI comes from fixing problems that affect organic traffic, leads, conversion rate, and reporting accuracy.
How to improve search rankings with SEO audit findings?
Fix crawl blockers first, then improve page intent, internal links, schema, speed, and authority signals.
How to choose an SEO audit agency?
Choose a provider that gives a roadmap, owners, acceptance criteria, and validation, not only a checklist.
Appendix: role definitions, acceptance criteria examples, and effort estimates
Dev: fixes code, templates, redirects, performance, and rendering.
SEO: owns crawl analysis, keyword mapping, prioritization, schema review, and validation.
Content: improves copy, metadata, briefs, headings, and internal links.
Product: approves UX, navigation, templates, and release timing.
Effort buckets:
Low: metadata edit, internal link update, sitemap resubmission.
Medium: schema template fix, content refresh, redirect cleanup.
High: migration repair, architecture change, Core Web Vitals work at scale.
Acceptance criteria patterns:
“Issue is fixed in staging and production.”
“Fresh crawl confirms no critical errors.”
“Search Console test passes.”
“Analytics event fires correctly.”
“Rollback plan is documented before release.”
Next steps & recommended contact points
If a methodology-first audit is the next step, we recommend starting with SEO audit. For planning and scope, book a call at https://www.rocknsocials.com/book.
For implementation or measurement help, we can support tracking through Analytics Tracking Attribution. Book time with us if the site needs clear owners, validation, and execution support. For search intent and content planning, we can help with Keyword Analysis Services.
Conclusion
A professional SEO audit turns uncertainty into a clear, executable plan that connects technical fixes, content strategy, and authority work to measurable business outcomes. The most valuable audits do more than list problems: they prioritize issues by impact and effort, assign owners, define acceptance criteria, and include a validation checklist so progress can be tracked and proven. By framing findings this way, teams move from discovery to delivery with less debate and more measurable momentum.
Prioritization matters because not all problems are equal. Focus on indexation blockers and severe crawlability failures before polishing metadata or internal links. Combine technical acceptance rules with content briefs and outreach tasks so each item has a single owner and a clear test for success. Build that work into a 30/60/90 roadmap to sequence urgent hotfixes, medium-term ranking improvements, and longer-term architecture or content-cluster investments.
Validation closes the loop. Include re-crawl steps, Google Search Console checks, speed tests, and page-level verification so fixes are not marked done until they show up in field data. A concrete validation rule in the audit can be as simple as confirming previously blocked pages are indexed within 14 days. That makes implementation accountable and measurable for stakeholders.
Don’t treat tools as a substitute for judgment. Site crawlers, Lighthouse, and backlink platforms provide the raw signals, but an audit’s value is the synthesis: linking a technical error to lost impressions, a ranking gap, or a conversion shortfall. Map audit items to KPIs and report on them in 30/60/90 and 180-day windows so the business can see whether fixes move organic sessions, non-brand clicks, and leads.
Before choosing a provider, check client reviews and case studies to verify they deliver prioritized roadmaps, owners, and validation rather than raw CSV dumps or vague recommendations. If you want help converting findings into measurable outcomes, we recommend starting with SEO audit.
Final expert takeaway: treat an SEO audit as a project blueprint, not a checklist. Make every finding actionable by naming the owner, setting acceptance criteria, and scheduling validation. That approach protects budget, reduces risk, and turns technical cleanup into business growth.
If your next step is planning scope or scheduling a discovery call, start with a methodology-first audit that includes the roadmap and validation steps described above. For a practical first engagement, consider the SEO audit service and follow up with implementation packages if you need hands-on support.
Closing thought: an audit that links fixes to measurable KPIs not only improves search visibility but also makes SEO a predictable contributor to lead generation and revenue, giving teams the confidence to act and measure impact.
SEO audits are more than checklists. These key takeaways show what a comprehensive SEO audit service should cover, how to turn findings into action, and which modern checks separate a useful audit from a report that sits unread by the team.
Prioritize with a clear 30/60/90 roadmap: Break audit recommendations into near, medium, and long term tasks, assign owners, and set acceptance criteria so fixes actually get shipped; research suggests teams adopt changes faster when they have phased plans and clear ownership.
Audit all three pillars: technical, on-page, and off-page: A full audit looks at crawlability, indexation, Core Web Vitals, schema markup, content relevance, metadata, internal linking, and backlink quality.
Fix crawlability and indexation first: Blocked pages, missing sitemaps, and improper robots rules can stop work from mattering; start by ensuring search engines and AI crawlers can access key pages.
Provide prioritized, actionable tasks to avoid implementation paralysis: Every issue should include the business impact, estimated effort, and who should own the fix so teams can decide what to do first.
Include AI engine visibility and crawler accessibility checks: Modern audits must test whether AI crawlers can access content and whether structured data is readable by AI systems; for example, an audit might flag AI crawler blocks in robots.txt that prevent content from appearing in generative search features.
Translate audit items into measurable goals: Map fixes to KPIs like organic sessions, conversions, crawl error counts, and page load metrics so you can prove ROI after implementation.
Choose providers by methodology, not just tools: Look for agencies that deliver a prioritized report, an implementation roadmap, and follow-up validation rather than a raw export of tool outputs.
Run audits regularly and after major changes: Industry reports often show ongoing audits catch regressions and new issues quickly, so schedule audits after migrations, platform updates, or large content pushes.
Track impact and report progress: Use baselines and regular checks to measure improvements and show business value; data shows teams that measure outcomes are better able to secure budget for continued SEO work.
Use examples to guide execution: For example, build a 30/60/90 plan for a site migration to sequence redirects and content fixes, and include an audit check that tests AI crawler accessibility for landing pages to avoid visibility gaps.
These takeaways set up practical expectations for the rest of the guide. In the main article we will unpack each audit type, show a sample audit workflow, and provide templates you can use to turn findings into prioritized, measurable work.
Turn SEO Audit Findings Into Clear Next Steps
If this audit checklist made gaps clear, the next move is simple: get a focused SEO audit that ranks fixes by impact, effort, and risk. Before small crawl, content, or tracking issues grow into bigger traffic problems, we can help turn them into a 30/60/90 action plan.
This offer is built on a proven process and a strategy built around measurable goals, so each recommendation connects to search visibility, leads, and validation.
Find crawl, indexation, speed, and schema issues
Spot content gaps, weak metadata, and internal link problems
Review backlink quality and off-page risk signals
Get a clear priority list with owners and acceptance rules
Build a 30/60/90 roadmap for faster action
Track progress with KPIs tied to organic growth
Book your SEO audit consultation today at Book an SEO Audit Call.
[1] Google Search Essentials (formerly Webmaster Guidelines) | Google Search Central | Documentation | Google for Developers. https://developers.google.com/search/docs/essentials
[2] Web Vitals | Articles | web.dev. https://web.dev/articles/vitals
[3] Introduction to structured data markup in Google Search | Google Search Central | Documentation | Google for Developers. https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data
[4] Spam policies for Google web search | Google Search Central | Documentation | Google for Developers. https://developers.google.com/search/docs/essentials/spam-policies
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